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Latham & Watkins Advises UFC in Campari Group’s Initial Minority Investment into Howler Head Bourbon

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Campari Group has announced the signing and simultaneous closing of an agreement with Catalyst Spirits to acquire an initial 15% interest in Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor with a medium-term route to total ownership, and concomitantly to obtain exclusive global distribution rights. Howler Head is the official flavored whiskey partner of UFC and has quickly become one of the fastest-growing whiskey brands in the United States.

Latham & Watkins LLP represented global entertainment brand UFC in the transaction with a corporate deal team led by New York partners Justin Hamill and Michael Anastasio, with associates Daniel Weissman and Shelton Taylor. New York partner Alan Kimball advised on tax matters.

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