We sat down with Lawyerist Lab member and household unit legislation legal professional, Aaron Thomas, to debate his experiences within the Lab group.
Lawyerist: Can you give me a quick description of your agency, its measurement follow space location, and perhaps the brand new undertaking we all know you’re engaged on?
Aaron Thomas: So, I’m the proprietor of Aaron Thomas Law. We present household unit legislation companies in Atlanta, Georgia and the encompassing Metro space. Our follow areas embrace divorce, custody, and baby assist, as well as implementing or modifying any orders that fall under these and prenups and postnups.
And i’ve a brand new undertaking known as Georgia Prenups.
Rebranding a Family Law Firm from Divorce to Prenups
Lawyerist: Tell us extra about that new undertaking. How did it begin? How did it get to what place it’s now?
Aaron Thomas: I’ve wished to develop a distinct segment prenuptial agreement for quite a lot of years now. I attempted a number of totally different tasks earlier than, however they fizzled. I joined Lab in January of 2020 and round February, March, I began occupied with revamping this concept.
It began as an thought I talked over initially with [Lab Head Coach] Stephanie and by spring, we began getting critical about implementing. I wished to determine how one can launch with out breaking the financial institution and in a manner that might produce good outcomes.
With Stephanie, I targeted on getting the minimal viable product on the market, launching it rapidly, and spending cash in the best locations. We turned it round fairly rapidly!
We introduced the brand new undertaking by my publication and on social media in mid-August. We simply signed up our fourth shopper, which was past my expectations.
Lawyerist: It’s been cool to see your undertaking develop from an inkling to 4 purchasers in a month. Congratulations!
Getting Help for Big Projects in a Small Law Firm
So if you joined Lab in January, past this explicit undertaking, what have been the challenges that made you hunt down assist?
Aaron Thomas: I used to be coping with a number of points. For occasion, I wasn’t getting the efficiency out of considered one of my workers and that was inflicting loads of backup and frustration. Also, I used to be working seven days every week, getting up on Saturdays and Sundays and sitting down at my pc instantly. Not sustainable.
I additionally wasn’t delegating appropriately. I didn’t have the best staffing. I in all probability wasn’t trusting my workers and so they deserved my belief.
We had loads of work. Bringing in purchasers wasn’t the issue. It was getting the work performed in a manner that didn’t require me to work across the clock.
Lawyerist: Common points with our Lab members—lots of them come to Lab to repair precisely what you’re speaking about.
Aaron Thomas: I truly attended a Lawyerist conference three years in the past and it was a brilliant inspirational few days. After, I continued listening to the podcast.
And in January, the timing was proper. I had performed different coaching and labored with different consultants. I stored pondering of Lawyerist all through these coaching classes and reached again to affix.
Lawyerist: And we’re so glad you probably did! How would you say our crew since January have helped you strategize and implement?
Aaron Thomas: In a number of other ways. Head Coach Stephanie was the primary individual I spent a big period of time speaking to, particularly about my Georgia Prenups undertaking.
First, I wanted to bounce the concept off different folks to determine if it was even a viable thought. In my preliminary conversations with Stephanie and [Community Manager] Jennifer, I used to be capable of ask—am I loopy? Is this one thing that may truly work? Am I lacking one thing large?
In the start, the coaches gave me the kick within the butt to get me on the market and take a look at the concept. Then, I labored with all of the Lab coaches to make a plan. It was useful—I simply couldn’t look it at from the identical perspective the coaches and group may. Having Lab members I may speak by technique, advertising, and accountability was useful.
What About Staffing and Delegation?
Aaron Thomas: Lab gave me the recommendation to take a seat down with the worker I used to be having points with and be direct and speak about what the expectations have been after which keep track of as much as see if these expectations have been being met. And we found out that it wasn’t an excellent match and we parted methods.
Afterward, I used to be capable of finding somebody who isn’t only a nice worker however was capable of tackle the work that has given me the pliability to step again and do extra of what I wish to do, together with spending extra weekends with my spouse and daughter. So, the delegation situation was dealt with, as well.
Lawyerist: Tell me how the totally different parts of Lab—group, programs, teaching—have helped you.
Aaron Thomas: The programs have been nice beginning points to determine my gaps. For instance, Facebook promoting. I feel most attorneys don’t know something about Facebook advertisements. And to have the ability to sit down by myself time, watch the movies, take notes, and not less than be taught the fundamentals, even when I ended up outsourcing a few of these tasks, was invaluable.
Community & Coaching: Leveraging Lawyerist Lab
One of the most important advantages has been the teaching. Being capable of speak to people about my explicit issues and get a personalized plan quite than a one measurement matches all, and to get encouragement and accountability—actually terrific. I typically know what I must do, however have hassle implementing, so the assistance was nice.
And the group—I didn’t even come into Lab anticipating such a helpful group. There are some inspirational folks In Lab, attorneys are performing some actually superb stuff.
Everyone has been super helpful. I chatted with another attorneys outdoors of Lab about this undertaking and the questions I obtained from them have been so totally different from what I obtained in Lab. They requested—are you certain you wish to do that? Isn’t it a danger? Aren’t you nervous about legal responsibility? There was loads of poo-pooing this concept that had turn out to be my child.
And the Lab group and coaches couldn’t be extra reverse. Everyone stated—in fact, you are able to do that. What you’re doing is superb. And I heard, “Maybe I should do something like what you’re doing.”
Lab has been an excellent place to drag all of it collectively. When I speak to folks in Lab, they are saying—all proper, how can we greatest obtain this aim? Not can you obtain it. No one downs my thought for being unrealistic or too lofty or dangerous. It’s amazingly helpful.
Lawyerist: We love listening to this. This is precisely what we would like the group to be. Thank you for saying this.
To finish, inform me what place your agency is headed. I do know you intend to maintain increasing Georgia Prenups, however what else is subsequent?
Aaron Thomas: The agency is doing actually well. And my new undertaking is doing well. The subsequent 12 months in Lab can be determining what place I am going subsequent. Do I take extra of a hands-off function within the each day agency and deal with the brand new undertaking? Do I retreat into extra of a administration place? Do I carry on further employees?
But I really feel like I’ve obtained a base beneath me with this new undertaking and that I’m super excited.
To be taught extra about our Lab group, set up a time to chat with our Community Coach.