i’ve been monitoring social media developments and sharing my ideas on how they are going to impression attorneys for greater than a decade now. One of my first articles about attorneys and social media, “Can Lawyers Afford to Ignore Social Media?” was from November 2008. In it I urged attorneys to concentrate to social media: “Knowledge is power. Smart practitioners will choose to learn about and appreciate the effect of emerging and affordable technologies upon the practice of law.”
Two years later, a guide that I co-authored with my fellow Above the Law columnist, Carolyn Elefant, was revealed by the American Bar Association. In Social Media for Lawyers: The Next Frontier, Carolyn and that I supplied an outline of the crucial social media platforms present on the time (together with LinkedIn, Twitter, and Facebook) and defined how and why attorneys ought to take part on them.
Since that point, I haven’t discovered any of the brand new social media platforms to be significantly helpful for attorneys — till now that’s. That platform is Clubhouse, and that I’m actually enthusiastic about it as a result of I consider it holds unimaginable promise for attorneys.
If you’re not already aware of it, Clubhouse is an audio chat platform that’s out there as an iOS app and is invite just for now. It consists of user-created drop-in audio chat rooms. You can type your individual chat room or be part of rooms created by others. These chat rooms could be created spontaneously or scheduled forward of time. Topics run the gamut, and there’s one thing for everybody it doesn’t matter what your areas of interest.
When you create a room, you’re the moderator and seem on the digital “stage” together with some other customers you’ve invited to be on the stage with you. And while you enter rooms created by others, you enter as a participant and are routinely muted, whereas these on the stage are capable of converse. But you may elevate your hand to point that you’ve got a query or wish to contribute, and in the event you’re added to the stage by the moderator, you’re capable of converse and share your ideas on no matter subject is being mentioned.
Clubhouse may be very lively, and there are at all times numerous chat rooms open at any given time. Some are scheduled for a set time, similar to an hour, whereas others don’t have any time restrict. In reality, some chat rooms have gone on for days. No matter the format, you may come and go from any room as you please — with the press of a button you may quietly exit a room in the event you choose you’ve had sufficient. To study extra concerning the ins and outs of Clubhouse, take a look at this post.
The cause Clubhouse is such an excellent match for attorneys is as a result of it’s a good way to showcase your experience, join with skilled colleagues who is likely to be potential referral sources, and generate subjection in your regulation agency. The app offers ample possibilities to perform all of those objectives — it’s merely a matter of studying extra about how the app works after which utilizing it strategically.
And better of all, it’s affords a format that’s comfy and acquainted to most attorneys. If you’re the moderator of a chat session, it feels as in the event you’re main an off-the-cuff CLE of kinds. And for a lot of attorneys, sharing info verbally is a significantly better match than speaking in writing through a weblog or by video on YouTube. Notably, audio chat is much less formal than writing, and with chat there’s no stress to create a professionally produced video — or to be completely groomed and dressed each time you work together. Instead it’s a decidedly extra casual format that’s excellent for attorneys searching for to showcase their experience and share their information.
Lawyers do that in various methods on the app. For instance, some attorneys host open chats what place customers are invited to hitch and “ask a lawyer (or lawyers) a question.” Other host chats that concentrate on a selected subject associated with their follow space(s), similar to “talk to a lawyer about protecting your copyright” or “immigration laws and you.” Another choice is to hitch a chat that’s centered on one in every of your areas of experience after which ask to be added to the stage by elevating your hand as a way to present your enter.
No matter the way you get onto the stage, every-time you converse in a chat room, the opposite contributors within the occasion will inevitably click on in your profile to study extra about you, thus offering subjection for you and your regulation agency. They can also then select to attach with you, or you may select to request to attach with others within the room.
Once you’ve linked up with somebody, you’re supplied various alternative ways to work together, have interaction, and amplify one another’s experience on Clubhouse. This is as a result of while you’re linked up with somebody on Clubhouse, they are going to typically ping you to ask you to a room that they assume would possibly interest you or add you as a speaker to speak they’ve scheduled. Additionally, you’re capable of click on on a person’s profile and see what room they’re in, and you may then be part of them within the room if it’s up your alley.
Another cause I actually like this app is as a result of the flexibleness and comfort supplied by Clubhouse can’t be beat. You can hop on the app at any time when you’ve downtime all through the work day, or throughout lunch or after hours. No matter while you choose to work together, it’s a good way to take advantage of a brief break and have interaction in some fast, one-off networking.
And final, however not least, you may as well discover pursuits outdoors of labor, whether or not you’d wish to study extra a couple of newfound passion, have interaction in a deep-dive dialog a couple of current political incidence, or talk about the most recent films. No matter what you’re fascinated with, you’ll doubtless discover it being mentioned on Clubhouse.
I sit up for seeing you on Clubhouse quickly! And in the event you already belong to Clubhouse, be certain that to catch a chat I’m internet hosting with my co-author, Carolyn Elefant, and different attorneys with social media know-how: “Clubhouse for lawyers: The Next Frontier?” It’s scheduled for Thursday, January 14, at four p.m. ET. Hope to see you there!
Nicole Black is a Rochester, New York lawyer and Director of Business and Community Relations at MyCase, web-based regulation follow administration software program. She’s been blogging since 2005, has written a weekly column for the Daily Record since 2007, is the writer of Cloud Computing for Lawyers, co-authors Social Media for Lawyers: the Next Frontier, and co-authors Criminal Law in New York. She’s simply distracted by the potential of shiny and glossy tech devices, together with good things to eat and wine. You can comply with her on Twitter at @nikiblack and he or she could be reached at email@example.com.