Chapman Tripp shouldn’t be solely shifting workplaces to the swanky new Industrial Bay growth in Auckland – however at present it has additionally unveiled its new picture with new branding and a brand new web site.
Purchasers & Markets Director, Kate Packer stated in a press assertion at present, “How we current ourselves is necessary for our sense of belonging in addition to consumer notion, expertise and engagement. The refresh permits the kind to replicate and hold tempo with who we’re as a agency, our values, the way in which we work and the outcomes we assist our purchasers obtain.”
With a nod to the previous, Chapman Tripp has retained components of its earlier logo-mark form and color. Now modernised, the refreshed kind is meant to strongly characterize the human nature of the agency. The dynamic, future-proofed design consists of animated spiral patterns stated to replicate the ever-changing nature of the authorized atmosphere for our individuals, our purchasers and our neighborhood.
“Finally, a kind refresh not solely demonstrates to the broader market that we’re trendy, it additionally reveals that we’re linked up to altering and adapting to the world we reside and work in,” stated Packer, who was additionally the Kind Refresh Challenge staff lead.
“Our refreshed kind is our differentiator. It creates a way of momentum for everybody at Chapman Tripp, and one thing we’re collectively pleased with,” she stated.
Alongside the visible refresh, Chapman Tripp is profiting from the chance to additional leverage innovation. This consists of figuring out modifications to assist help the agency’s sustainability efforts, and shifting away from pointless printing and waste.
The kind refresh additionally coincides with the agency’s Auckland workplace shifting into the PwC Tower at Industrial Bay. Chapman Tripp will occupy Ranges 33, 34 and 35 of the Tower from Monday 10 August.